Technology is transforming our lives, our jobs, and the way businesses operate.
By 2023, sustainable businesses have required more technically and digitally skilled workers — and within the next 20 years, 90% of all jobs are expected to demand some level of digital expertise.
According to a recent Federation of Small Businesses (FSB) study, 26% of business owners lack confidence in their basic digital skills.
Small and medium-sized enterprises (SMEs) and startups that fail to embrace digital technology put themselves at a serious disadvantage.
Whether you’re starting a new business, expanding an existing one, seeking a new job, or switching careers, these are some of the essential digital skills you’ll need to stay competitive in today’s technology-driven world:
1. Maintaining a Presence on Social Media
Posting updates about your company and engaging directly with customers on social media is a powerful way to build your profile, grow your customer base, and increase brand awareness.
2. Creating a Basic Website
Having an online presence is no longer optional. Even a simple website that shares information about your business, highlights your value proposition, outlines your services, and provides contact details can significantly enhance your company’s visibility and credibility.
3. Selling Online
One of the greatest advantages of e-commerce is that your business operates 24/7 — customers can browse and purchase without needing your constant attention. People are eager to research and buy products online from the comfort of their homes. All you need to do is make it easy for them by showcasing your offerings in one central place — your website.
4. Digitizing Your Back Office
Many businesses focus on digitizing their stores and online presence but neglect their back-office operations — such as customer relationship management (CRM), data organization, and online reputation management.
To grow effectively, your internal systems must be as digitally optimized as your public-facing ones.
If you want to stay ahead of the competition in this digital era, you must upskill yourself and your team to become digitally savvy.
In the attached video, I explain in detail everything you need to focus on to stay competitive in the 21st century.
Watch now: