“Content Was King, But Now Content Is King Kong.”
Like I wrote in one of my books — “Content was king.” But in today’s world, “Content is King Kong.”
The narrative of content marketing has completely changed.
If you’ve ever worked in publishing, broadcasting, or any media firm, you’ll understand how vital content is to their business. These companies go the extra mile searching for content to publish on their platforms — because content is their lifeline.
Today, SMEs and marketers are also realizing how powerful content is to their growth.
I see many of them creating, curating, or even copying other people’s content just to feed their audiences.
I often tell people that creating content is one of the simplest things to do in today’s world.
And I’ll show you how, as we proceed — just follow me as I follow the process.
In my own words:
“Content is anything that speaks about you or your business — directly or indirectly — to your audience.”
You might want to read that again.
Content is an attraction.
It captures eyes, ears, attention, and engagement.
It’s a give-and-take contract between the creator and the consumer.
The mantra is simple:
👉 We give you content, you give us attention.
And when we have your attention, we gain access to your subconscious — that’s where real influence happens.
It’s a law of psychology.
The Shift from Traditional to Digital
The traditional media model — interruptive marketing — still exists, but it’s on a steady decline.
Newspapers, television, radio, and magazines are gradually losing their relevance.
Circulation and tune-ins are dropping, and journalists are losing their jobs in record numbers.
Today, bloggers, influencers, and online entertainers go the extra mile to gain and keep people’s attention — because their survival depends on it.
In fact, I told someone recently that these online creators are the radio and TV stations of tomorrow — if only they understand the business model.
That’s the direction the world is heading.
The shift will happen — and when it does, it’ll seem like magic.
A business-minded person needs to prepare for it.
The Rise of Content Marketing
Content marketing is taking center stage as SMEs and marketers now understand that success isn’t just about the buying cycle — it’s equally about the sales cycle.
They know that prospects need to be educated before making a purchase decision.
They know that trustworthy, credible information is easily shared among decision-makers.
And they know they can become their own publishers.
Instead of investing heavily in paid media or public relations campaigns, savvy marketers are redirecting that money to become the media themselves — building direct access to their audience through social media.
Having direct access to the marketplace via social media is key.
SMEs and marketers have embraced this strategy — and although many still rely on print, they’ve made digital content the centerpiece of their distribution strategy.
The Final Word
It’s time to tighten your seatbelt and join the winning team.
Are you ready for this journey into content marketing?
You need to go big on content marketing and become visible through SEO — that’s how to win in today’s marketplace.
My name is Olamilekan K. Adeshina.
I show people the secrets to making massive sales by leveraging social media marketing.
Founder, OHELAY TECHNOLOGY
We are the only experts you need to expand your marketing reach and profit margin.
Our services include:
• Social Media Management & Training
• Website Design
• Graphics Design & Video Editing
Till I show up for you again —
Live your best life.
Thank you.
Cheers.